Project Team


  • Competitive Analysis
  • Blueprints

Tools Used

  • OpenOffice Draw


The Carnation City Mall website was not supplying critical information needed by its users. As part of a graduate school study, my team was assigned to determine how the site could be of better use to their shoppers.


The team first conducted a competitive analysis to get an understanding of how other area and model malls structure information on their websites. Using the knowledge gained from the competitive analysis, the team constructed a blueprint for the Carnation City Mall website, outlining existing and additional pages that would help customers find the information they need about the mall.


The blueprints were used to build navigation models into wireframes for a reconstructed Carnation City Mall website.

Lessons Learned

This project gave me a better understanding of how to implement Jesse James Garrett's visual vocabulary for describing information architecture and interaction design.