Project Team


  • Visual Design
  • Interaction Design

Tools Used

  • Adobe Illustrator
  • Skype


Telerik Analytics is an application analytics service that enables you to get detailed metrics from your application. It allows you to track a number of aspects of your applications across multiple platforms, kind of like Google Analytics, but for your app.

When Telerik acquired EQATEC in early 2013, the company was focused on replacing the existing Silverlight-based web interface with an HTML5 and CSS3 based interface. I was brought on to the project to update the interface design, building consistency with existing Telerik products.


At the onset of the project, it seemed that the goals were simple. As the only designer on the project, I needed to work closely with the developers on the EQATEC team to update the visual design to fit with existing products. While there wasn't an existing style guide, most objects were consistent enough throughout each product that I could make design decisions without having to get many people involved. I met with the product owner and lead developer on the EQATEC team to gather information about the users of the product, then got to work.

Screenshot of the Silverlight EQATEC interface before the project
Before Project (source)
Screenshot of the Telerik Analytics interface after project finalization
After Project

However, as the project evolved, our effort was expanded to introduce Telerik Analytics into the Telerik Platform. This meant that a visual redesign quickly turned into a full-blown product experience redesign. I worked with designers from across all of the Platform products to create and implement a cohesive style guide and understand how users would expect to interact with the Analytics product throughout the entire ecosystem.

As I worked through discussions with the product team and users, we became aware of the need for users to have a way to create their own dashboards. They needed a way to quickly see the information that mattered most to them and their stakeholders. To help with this, I designed the custom dashboard feature. You can see a few screenshots below.


Telerik Analytics was launched on-time in early 2014 as part of the Telerik Platform unveiling. One of the largest pieces of previously non-existing functionality that I designed was the ability for users to create custom dashboards for their data.

Lessons Learned

This project really improved my ability to work with an international team. I worked constantly with team members both in my local office and abroad in Denmark and Bulgaria. Traveling to Bulgaria for the project kickoff allowed me to make sure I was integrated properly with the product designers for the other products involved in this project.